How Elixir Strings Came To Be

by guitarkadia on March 25, 2009

in Blog

I love stories like this and this is a great example of ‘necessity is the mother of all inventions’.  CBS’s Sunday Morning did a piece on ‘In Good Company’, essentially a profile of best companies to work for. I’m sure the information has always been there, but would you have ever guessed the connection between Elixir Strings and the makers of Gore-Tex?

You can skip over to 1:10 for the story, or watch the whole damn thing. It’s only 6 minutes.

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